Yahoo was the No. 1 search engine in the past, so ranking in Yahoo used to be so important. But today Yahoo has dropped to being the No. 2 search engine and is fast being overtaken by Baidu.
However in Asia it is still crucial and useful to improve search ranking in Yahoo. It’s because most Internet users in Asia prefer to use Yahoo over Google. For instance, in Singapore over 20% of your free search traffic can come from Yahoo. Hence ranking high in Yahoo is still worth the time and effort.
In order to speed up your Yahoo ranking you have to consider a number of things. The following are some basic tips you must consider if you want to learn how to improve search ranking in Yahoo fast and effectively.
1. Creating backlinks is the key. Compared to Google, Yahoo loves backlinks and is not much particular about quality. Instead it puts more emphasis on the quantity. That is why a site with thousands of backlinks can outrank others with less backlinks in Yahoo. This won’t apply to Google though.
In order to get long term results in search engine ranking, whether in Yahoo or Google, you need to go for quality backlinks. You can utilize content articles to produce backlinks and not low quality links, which is an effective way to improve search ranking in Yahoo.
2. Use XML. Remember Yahoo is slow and lazy so you have to assist it by making its life easier. Yahoo and Google love sitemaps but Google does not reply on them where Yahoo being a bit more lazy than Google does.
Yahoo uses XML sitemaps to know what new pages have been updated or added on the site. Google uses XML sitemaps also though not as frequent as Yahoo does. Adding an XML site map to your website is a must along with a robots.txt file to tell search engine spiders where your XML site map is located and is basic SEO.
Creating a Yahoo Sitemaster account is another way for your website to improve search ranking in Yahoo. You have to let Yahoo know your sitemap location to help it accelerate the ranking process.
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